. . . More than half of Donors (55%) and Voters (59%) who tuned in to the healthy eating programming say they actually changed their eating habits in some way as a result. That is an incredibly high percentage. — Talmey-Drake Research and Strategy Inc.
With support from the Colorado Health Foundation, KGNU hired an independent consulting agency to evaluate the impact of KGNU’s “Eat Your Radio” series, in comparison to other programs on KGNU and also simply in how well the stories stay in the minds of listeners. This independent evaluation gave very high ratings to the Eat Your Radio series, both for being remembered by listeners and for influencing their intentions to heat healthier food.
Here’s an abridged version of the Report (a power point presentation)